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Sea Salt SpraySea Salt Spray
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Sea Salt Spray

Not Your Mother's Beach Babe Texturizing Sea Salt Spray creates tousled, textured beach waves with natural-looking separation, body, and a matte finish on wet or dry hair. Formulated with Dead Sea salt and kelp extract (Macrocystis Pyrifera) for texture and wave formation, plus sunflower...
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Fragrance & Protein Free Sculpting GelFragrance & Protein Free Sculpting Gel

Fragrance & Protein Free Sculpting Gel

Not Your Mother's Curl Talk Fragrance & Protein Free Sculpting Gel is a firm-hold curl gel that sculpts and defines curls with a scunchable cast, dries firm for frizz control, then scrunch out the crunch for soft, touchable curls. Formulated with VP/VA Copolymer and...
$3.30
$10.99
$3.30
Defining CreamDefining Cream
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Defining Cream

Not Your Mother's Curl Talk Defining Cream is a lightweight styling cream formulated with the Rice Curl Complex, a blend of rice extract, keratin amino acids, and enzymes, that maximizes curl definition, seals in moisture, and controls frizz for all curl types from 2A...
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  • Restore ShampooRestore Shampoo

    Restore Shampoo

    Come back with stronger, healthier hair after washing with aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so breakage-prone, damaged hair can get a refresh and a reset back to softer, more...
    $3.30
    $10.99
    $3.30
  • Restore ConditionerRestore Conditioner

    Restore Conditioner

    It’s stronger days ahead for stressed strands with aura boost Restore Conditioner. It helps nourish, softens, and eases styling without added weight, while amino acids, peptides, and magnesium help reinforce the hair fiber to reduce breakage and restore strength. You’re more resilient with every...
    $3.30
    $10.99
    $3.30
  • Thickening ConditionerThickening Conditioner

    Thickening Conditioner

    Have a hair-is-always-full perspective with aura boost Thickening Conditioner. The nourishing conditioner boosts volume and thickness for fine or thinning hair, without adding weight, as green tea extract, peptides, and magnesium help strengthen to reduce breakage for fuller, softer, stronger strands.
    $3.30
    $10.99
    $3.30
  • Thickening ShampooThickening Shampoo

    Thickening Shampoo

    More is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full,...
    $3.30
    $10.99
    $3.30
  • Hydrate ConditionerHydrate Conditioner

    Hydrate Conditioner

    Look and feel alive with aura boost Hydrate Conditioner’s fortifying complex of aloe, peptides, and magnesium that smooths and hydrates, while strengthening to reduce breakage. All of the nourishment, none of the build up, and a grounding apple wood scent gives your hair and...
    $3.30
    $10.99
    $3.30
  • Hydrate ShampooHydrate Shampoo

    Hydrate Shampoo

    Lean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple...
    $3.30
    $10.99
    $3.30
  • Anti-Frizz ConditionerAnti-Frizz Conditioner

    Anti-Frizz Conditioner

    For looks that look like you have-it-all-together: aura boost Anti-Frizz Conditioner. Both hydrating and nourishing, it smooths stressed strands without added weight as it helps strengthen to reduce breakage. The only thing more comforting than softer, shinier hair is its coconut pistachio scent.
    $3.30
    $10.99
    $3.30
  • Anti-Frizz ShampooAnti-Frizz Shampoo

    Anti-Frizz Shampoo

    From sleek looks to smooth days, aura boost Anti-Frizz Shampoo keeps it all under control. It helps to tame frizz and flyaways as its fortifying complex brings moisture into balance and helps strengthen strands to reduce breakage for softer, healthier hair with a comforting...
    $3.30
    $10.99
    $3.30
  • Moisturizing Fragrance-Free ShampooMoisturizing Fragrance-Free Shampoo

    Moisturizing Fragrance-Free Shampoo

    Moisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid...
    $2.10
    $6.99
    $2.10
  • Moisturizing Fragrance-Free ConditionerMoisturizing Fragrance-Free Conditioner

    Moisturizing Fragrance-Free Conditioner

    Free of fragrance and full of moisture, Kids Daily Care Moisturizing Fragrance-Free Conditioner has a tear-free formula made with aloe vera to seal in moisture, soften and detangle for silkier hair that’s easier to manage. This fragrance-free conditioner was designed for extra-gentle kid care.
    $2.10
    $6.99
    $2.10
  • 2-In-1 Shampoo + Conditioner2-In-1 Shampoo + Conditioner

    2-In-1 Shampoo + Conditioner

    More care for their hair and more time to spare with Not Your Mother’s 2-in-1 kids shampoo and conditioner. It gently cleanses to remove dirt and environmental pollutants from the scalp and hair, while delivering essential moisture to help unlock tangles and knots. The...
    $2.10
    $6.99
    $2.10
  • Purple ConditionerPurple Conditioner

    Purple Conditioner

    Maintain brighter, stronger, softer lightened tones with Not Your Mother's Blonde Moment Tone & Repair Purple Conditioner. This dual action purple conditioner gently tones and maintains brass-free hair with pastel violet pigments while Bonding Technology repairs and strengthens. All you're left with is visibly...
    $3.00
    $9.99
    $3.00
  • Purple ShampooPurple Shampoo

    Purple Shampoo

    Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler &...
    $3.00
    $9.99
    $3.00
  • Bond Building MaskBond Building Mask

    Bond Building Mask

    Your curls are about to make their comeback with Not Your Mother’s Curl Talk Bond Building Mask, a long-lasting, silicone-free hair mask that helps to deliver even damaged curls to their most vibrant state. It seals in essential moisture to add strength and defend...
    $3.30
    $10.99
    $3.30
  • Ultimate Nutrition Butter MaskUltimate Nutrition Butter Mask

    Ultimate Nutrition Butter Mask

    Performance meets purity for zero compromises — only nourished, revived hair. Naturals Ultimate Nutrition Matcha Green Tea & Apple Blossom Mask is consciously formulated with 98% naturally derived ingredients to deeply nourish and restore dry hair with key antioxidants for shinier, smoother strands.
    $2.70
    $8.99
    $2.70
  • Protect & Nourish ShampooProtect & Nourish Shampoo

    Protect & Nourish Shampoo

    Performance meets purity for zero compromises — only restored strands after every cleanse. Naturals Protect & Nourish Shampoo is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey &...
    $3.00
    $9.99
    $3.00
  • Ultimate Nutrition ShampooUltimate Nutrition Shampoo

    Ultimate Nutrition Shampoo

    Performance meets purity for zero compromises — only balanced, healthy hair with every cleanse. Naturals Ultimate Nutrition Shampoo is consciously formulated with 98% naturally derived ingredients to rebalance hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom,...
    $3.00
    $9.99
    $3.00
  • Ultimate Nutrition ConditionerUltimate Nutrition Conditioner

    Ultimate Nutrition Conditioner

    Performance meets purity for zero compromises — only balanced, healthy hair with every condition. Naturals Ultimate Nutrition Conditioner is consciously formulated with 98% naturally derived ingredients to replenish hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom,...
    $3.00
    $9.99
    $3.00
  • Leave-In ConditionerLeave-In Conditioner

    Leave-In Conditioner

    Strong is the new healthy. Not Your Mother’s Way to Grow Long & Strong Leave-In Conditioner leaves hair stronger with less breakage and is a master at detangling.
    $2.70
    $8.99
    $2.70
  • Protect & Nourish ConditionerProtect & Nourish Conditioner

    Protect & Nourish Conditioner

    Performance meets purity for zero compromises — only restored strands after every condition. Naturals Protect & Nourish Conditioner is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey &...
    $3.00
    $9.99
    $3.00

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